Website Design in Franklin TN
We know exactly how to tread the line between beauty and performance. Our website results are shown to you through the data that is produced each month. Previous customers have seen tremendous results in both their website traffic and more importantly their overall sales totals. We have shifted clients from generic customers, to exactly the type of high caliber clients they are looking for.
Our strategy discussions have been proven to identify your ideal clientele and through proper targeting we bring those clients directly to you. While we do provide a stunning design, we prefer stunning results more.
Want your website to convert traffic into more sales?
What makes a website design great?
All web designs are NOT created equal.
In today’s world, you will find many website builders that offer templates for you to use to build your own website. While these templates provide a basic look and feel for a website, they offer nothing in the areas that truly make your website visitors want to engage with your content. Anyone can throw a pre-made template on a webpage and shuffle around some parts, but very few people can make a website that ACTUALLY generates sales. That is the difference maker in a properly built web design and one you can find on Fiverr for $100.
Often times, business owners look at the upfront price and not the results that a website brings. This is why there is frustration with the website design industry, it is due to a lack of understanding. Yes, you can get a website from Fiverr for $100, but that website will almost never bring you any actual sales.
Seasoned web designers understand core design principals and are capable of producing more sales for your business through your website. We always hear at the start of our conversations that business owners aren’t sure how many leads they are getting from their website. Website conversions should be a portion of your business sales, and they should be measured properly. Our objective is to bring you sales, period. If the website isn’t bringing in sales, it does not matter how good it looks.
The Difference Between Wix or SquareSpace and a Professional Designer
Wix and SquareSpace websites are only as good as the designer that is behind it. While these platforms do empower a typical user to create a basic website, it does not perform out of the box well if you are looking to generate leads to your website. There are seasoned designers that can design well on Wix and SquareSpace for a lesser fee. This is recommended if you are just starting your business. Most business owners will find that they outgrow this platform fairly quickly. Both of these platforms limit your ability to control your website functionailty, search engine ranking, and complex design features. For nearly the same cost monthly to maintain the website, you can have a custom solution that can drive more leads to your business.
What can I do with a website?
With the advancement of web based applications, websites bring a lot more to the table than in previous years. Gone are the days in which websites were considered glorified business cards. Websites can act as a point of sale system, end to end booking solution, marketing/promotion tool, ticketing system for client issues, centralized community manager, and much much more! Let’s discuss how you website can better serve your business beyond the design.
Why do I need a new design?
Website trends change roughly every 4-5 years. We recommend that you have your design refreshed every 5th year, just to remain current with best practices. Given that your website is part of your sales system, you want to make sure it is in the best condition possible to bring you new business. If you have a design and you aren’t sure if it has been properly optimized for conversions or engagement, please have an audit completed by a professional designer. Have that designer step you through what is good with your current design, and what they feel can be improved upon. If you would like us to review your design, please contact us here.
If you are looking to sell products from your website, either physical or digital, you will need an eCommerce website. These websites have the ability to process transactions for goods, maintain inventory, and keep track of other things like discount codes. You may have heard of terms like affiliate marketing, drop shipping, or Amazon marketplace selling, these are typically done with eCommerce sites.
These are not the only areas that will use an eCommerce site though, any business that wants to take orders online can utilize the same platform for their own products. Many new age authors sell their books through their website. Plenty of businesses are selling their own products and competing in market spaces they would otherwise have difficult entry into. Many service based industries are now getting bookings from their website directly. eCommerce sites are considerably more expensive to create and maintain due to their high function capabilities.