Website Design in Franklin TN

Why Choose Us

One Word, Results.

We know exactly how to tread the line between beauty and performance. Our website results are shown to you through the data that is produced each month. Previous customers have seen tremendous results in both their website traffic and more importantly their overall sales totals. We have shifted clients from generic customers, to exactly the type of high caliber clients they are looking for.

Our strategy discussions have been proven to identify your ideal clientele and through proper targeting we bring those clients directly to you. While we do provide a stunning design, we prefer stunning results more.

Our Sites Have It All

Modern Style

Interactive Design

Images Optimized

Fast Load Speed

Brand Inclusion

Responsive Display

Our Web Design Process

The process we have defined is centered around maximizing your time as a business owner. We understand that you have enough to do in your business as it is, the last thing you want to do is sit in more meetings or constantly be answering questions. Our initial design strategy discussion will provide us with the information we need to proceed with the first build of your design. Our 4-Phase approach will make sure you can spend your time managing your business while we bring you the design in-line with your business needs and goals.

Strategy Discussion

We determine what your business needs and goals are for your website. Your ideal client will be identified, and we will show you how we will target them through our design

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Proposal & Information Gathered

After a custom proposal,¬†based on our strategy discussion is sent and reviewed, we will proceed to contract agreements and initial deposits as required. Next it’s time to gather any new content such as images or new service descriptions

Design & Development

Finally, the fun stuff! Our team will draft your design and perform two rounds of revisions based on your feedback. Each round will include a live walk through, Q&A, and adjustments

Final Review & Launch

The final touches are placed on your new website and it’s time to cut the digital ribbon. The website goes live and the doors are oficially open!

Want your website to convert traffic into more sales?

Our Designs

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What makes a website design great?

All web designs are NOT created equal.

In today’s world, you will find many website builders that offer templates for you to use to build your own website. While these templates provide a basic look and feel for a website, they offer nothing in the areas that truly make your website visitors want to engage with your content. Anyone can throw a pre-made template on a webpage and shuffle around some parts, but very few people can make a website that ACTUALLY generates sales. That is the difference maker in a properly built web design and one you can find on Fiverr for $100.

Often times, business owners look at the upfront price and not the results that a website brings. This is why there is frustration with the website design industry, it is due to a lack of understanding. Yes, you can get a website from Fiverr for $100, but that website will almost never bring you any actual sales.

Seasoned web designers understand core design principals and are capable of producing more sales for your business through your website. We always hear at the start of our conversations that business owners aren’t sure how many leads they are getting from their website. Website conversions should be a portion of your business sales, and they should be measured properly. Our objective is to bring you sales, period. If the website isn’t bringing in sales, it does not matter how good it looks.

What to Expect

For most business websites, which are 4 to 20 pages in size, this process takes roughly 6-8 weeks to complete. This is dependent on what changes are being made, what new functionality is being added, and how much content already exists. One of our main goals is always to deliver on time exactly what our clients expect.

The Difference Between Wix or SquareSpace and a Professional Designer

Wix and SquareSpace websites are only as good as the designer that is behind it. While these platforms do empower a typical user to create a basic website, it does not perform out of the box well if you are looking to generate leads to your website. There are seasoned designers that can design well on Wix and SquareSpace for a lesser fee. This is recommended if you are just starting your business. Most business owners will find that they outgrow this platform fairly quickly. Both of these platforms limit your ability to control your website functionailty, search engine ranking, and complex design features. For nearly the same cost monthly to maintain the website, you can have a custom solution that can drive more leads to your business.

What can I do with a website?

With the advancement of web based applications, websites bring a lot more to the table than in previous years. Gone are the days in which websites were considered glorified business cards. Websites can act as a point of sale system, end to end booking solution, marketing/promotion tool, ticketing system for client issues, centralized community manager, and much much more! Let’s discuss how you website can better serve your business beyond the design.

Why do I need a new design?

Website trends change roughly every 4-5 years. We recommend that you have your design refreshed every 5th year, just to remain current with best practices. Given that your website is part of your sales system, you want to make sure it is in the best condition possible to bring you new business. If you have a design and you aren’t sure if it has been properly optimized for conversions or engagement, please have an audit completed by a professional designer. Have that designer step you through what is good with your current design, and what they feel can be improved upon. If you would like us to review your design, please contact us here.

eCommerce Websites

If you are looking to sell products from your website, either physical or digital, you will need an eCommerce website. These websites have the ability to process transactions for goods, maintain inventory, and keep track of other things like discount codes. You may have heard of terms like affiliate marketing, drop shipping, or Amazon marketplace selling, these are typically done with eCommerce sites.

These are not the only areas that will use an eCommerce site though, any business that wants to take orders online can utilize the same platform for their own products. Many new age authors sell their books through their website. Plenty of businesses are selling their own products and competing in market spaces they would otherwise have difficult entry into. Many service based industries are now getting bookings from their website directly. eCommerce sites are considerably more expensive to create and maintain due to their high function capabilities.

Content is King

One common issue we have seen is what is classified as thin content. There is a phrase in the website industry that states “Content is King“. The content of your website is all of the copy (text on the pages), images, video, forms, etc. If you only have enough content to fill half of a home page, a design will not help you much here.

Some designers will assist you with creating content, others will provide you with contacts to work with to have the content created for you. We always suggest that, when possible, someone in the business create the content because they will know the company better than an outside source.

While writing copy for an entire site can seem overwhelming, we can provide tools to assit you. If hiring a professional copywriter is more what you had in mind, or if you want to work one on one with a copywriter to develop your message we can provide you with recommendations.

Questions to ask your Web Designer

The most important question to ask when hiring a web designer is to see results from previous website designs they have completed. Request to see data that shows an increase in traffic from before they completed the website and after. Make sure the designer steps you through the data and shows you how the new website impacted the previous business owners bottom line. This is crucial to ensuring you will see results and not just a visual makeover

UI / UX Concepts

Every designer should be familiar with UI/UX basic concepts. These are User Interface (UI) and User Experience (UX). These are the principals that determine how a website visitor interacts with your page (UI) and how easy it is to navigate through or around your website (UX). Ask about how the designer intends to place buttons to create more engagement from website visitors. You can request information about their call to actions and what they hope will capture your audiences attention.

Responsive Design

You’ll want to make sure this potential designer is well versed in modern responsive design practices for the latest phones on the market. Ask the designer what all devices you can expect your design to work with. The answer should be every single one! If your website doesn’t work on laptops, tablets, phones, or desktops this is a major issue and will cause issues with your website rank on search engines like Google. You wouldn’t provide a good customer experience to 7 out of every 10 customers that walk through your doors, and you shouldn’t digitally either.

Load Speed

Lastly, you want to make sure that they can provide all of this with proper loading speeds. No visitor is going to stay on a page that takes a long time to load. Google suggest you keep page speeds under 3.0 seconds for mobile users. This will lower your websites “bounce rate“, which is the rate at which someone goes to your page and then hits the back button in their browser due to poor user experience.

eCommerce Reporting

If you are selling products (eCommerce) on your website, you will want to inquire about their reporting capabilities. Have the designer explain to you how they intend to track sales, determine the conversion rates, and resolve issues with poor performance.

Brand Continuity 

Make sure that the designer is capable of interweaving your branding into their design and not just your logo. Designers should have the ability to capture your brands voice, look, and feel and make it come to life through their designs.

Thinking of starting a project? Lets chat