SEO in Franklin TN
Once your SEO expert has optimized your web pages, it will be submitted to Google and other search engines. The time it takes for these changes to impact your position varies depending on your specific industry. No SEO expert can give definite timelines on what to expect, but a general rule of thumb is 6 months. Some industries notice results much faster, some take even longer than the 6 months. The difficulty of the keywords do make a difference, because the more competitive the keywords are the more time Google will take to change the results.
Off Page SEO
Off-Page SEO is typically called backlinking. This is when another website links to your page on their website or from their blog. Having links back to your web page indicates that you are an authority in that industry or area of knowledge. The more backlinks you get from other well established websites the more Google considers your domain to have authority in that area. Backlinking takes time to create quality backlinks with other websites. This is the area where most companies fall victim to “black hat SEO” techniques used by other SEO companies. Not all backlinks are created equal. The website referring to your page needs to be a high authority (30+ DA or more) and needs to be relevant to what your company does. Having a backlink from Nike when you are a fishing boat company does not mean you know anything about fishing boats. Real SEO experts should be able to spot a good or bad backlink a mile away. Lazy SEO experts will put your website in danger of penalty by using backlinking farms, or services that get you a lot of very poor backlinks which hurt your authority.
Technical SEO is where you have code that communicates directly with the search engine crawler. This information is not seen by a visitor on your web page, but it is shown to the crawler to give specific details about what your page is about. Technical SEO is also used to provide information about how to present that page if it is used in a SERP.
Local SEO is when you rank in regards to your local area specifically for keywords. If you have ever noticed the section on a search results page that takes you to Google Maps, that is called the 3-Pack. There are 3 companies that will be presented locally to the search user that is determined to be the best in the local area for that search keyword. Local SEO has entirely different metrics used to determine who is shown in this area. Your company being listed in Google My Business (GMB) and having that optimized for Local SEO greatly impacts your chances. Creating citations for your company on various search directories like Yelp, Yellow Pages, and many more assist in establishing your local presence. These are some factors that increase your rank in Local SEO.
On-Page SEO is how the information on your web page is structured. Google and other search engines use a tool called a “crawler” which will look at the code of your page and determine what your web page is about, how the information is structured out, what is emphasized in your content, and put it all together to determine what you should rank for. If your code is not setup properly, search engines will not rank you as high as they should.
These changes to Google’s search engine algorithm have caused significant shifts in the way that websites are created, deployed, and maintained. SEO is constantly changing and this requires a fairly routine audit of your website. Routine audits will prevent potential penalty from what Google and others determine as “black hat SEO” practices. Like it or not, not everyone follows the rules, and this has been shown time and again in SEO services. If you have used an SEO service from another company previously and saw an initial rank increase, only to drop later, we highly recommend you call us to perform an SEO audit of your website. We will make sure there are no harmful practices still in place that could be preventing your website from reaching its highest potential ranking.
Chances are, depending on the last time you had someone perform an SEO Audit, there are many things that can be done to optimize your web pages or local SEO to increase your site’s rankings on search engines. With the ever changing nature of SEO it is recommended to have an SEO Audit performed at least once every couple of years to make sure your capitalizing on all potential advantages and avoiding common pitfalls.