Digital Marketing in Franklin TN
Digital marketing is here, and you need to understand why it is not going away any time soon. With a projected 3+ billion social media users worldwide by 2020, you better believe your ideal clients are included in the mix.
PPC (Pay-Per-Click) advertising is hands down the most accurate form of marketing possible today. Through the use of social media platforms and search engines you can appear right in front of your potential client at the peak of the buying experience. The name comes from the fact that you only are charged ad dollars when someone actually engages with your advertisement. Gone are the days where you spend thousands upon thousands of dollars in hopes that your client is watching that show, or listening to that radio station at the exact time. PPC marketing puts your business in the right place at exactly the right time.
The key to a successful PPC campaign begins with defining exactly what your ideal client looks like. We step you through a series of exercises to help you determine the specifics of what your client(s) are spending their time online on. From there we can begin to develop a strategy of how to get your business first in line when it comes time to make their next purchase. After some data has trickled in the pipe, we refine the process to maximize ad spend and create the most cost effective ad strategy possible. With the data and analytics at the helm, we breakdown exactly how much it cost to acquire new clients for your business.
Schedule a free consultation
PPC advertising comes in many forms and new ones are added every year. Pay-per-click ads are typically broken into two categories, search engine marketing (SEM) and social media marketing (SMM). Each platform has their own stats around audience engagement, click to purchase probabilty, and more. Currently the most popular platforms are: